The story behind the feathers
One warm character.
A world built to grow.
Pinko began with a simple belief: everyday wellbeing products can be useful without feeling clinical, demanding or anonymous.
Why Pinko exists
We wanted care to feel more like a friendly nudge.
Face Yoga gave Pinko a first purpose: guide a short morning and evening practice with clarity and warmth. But the character was designed for more than one app. Pinko can bring the same recognisable personality to focus, pause, sleep and future rituals while each product keeps its own job.
That is the long-term idea — a family of thoughtful apps connected by one familiar friend.
Before & after
From separate ideas to one coherent product world.
This is a product-system comparison, not a physical transformation claim.
BeforeUseful concepts with different moments, but no shared emotional thread.
AfterOne character system carrying warmth and continuity across the whole day.
The real people behind Pinko
A small team with a very pink co-pilot.
Pinko is being built by a small independent product team that cares about useful routines, clear guidance and warm character design. The studio illustration keeps this space honest until an approved team photograph is ready.
Talk to the team